Making SEO work for you.
Determine the root of your
business via language.
Seo is such a worn out acronym, it hardly has any meaning.
This does not mean it only has the one we give it, rather it’s meaning encompasses more than the keywords people take it for.
Just like you are reading this sentence, and not phrases, SEO has evolved beyond the limitation of the search term to focus on syntax, and ultimately the meaning of not just sentences but the whole page or article you are reading.
Comparing your service provider the vital factor.
Why is this important when weighing up service providers?
We optimise content for the questions your audience are asking. Any SEO company spruiking key phrase ranking is working with an understanding that is not only redundant but cannot cater to the rise of voice search, as these searches are by nature unique.
Google algorithm update “BERT” makes this explicit, this is what Google says:
“These improvements are oriented around improving language understanding, particularly for more natural language/conversational queries, as BERT is able to help Search better understand the nuance and context”
SEO is a lot more nuanced and sophisticated as it reflects the dynamic nature of language. If you consider voice search and assistive devices becoming more ubiquitous in the ensuing years using “natural language processing” you will also appreciate SEO as a service having to focus on optimal use of language and effective messaging.
This entails developing the insight to bring to the surface latent issues or problems your audience have so as to better align with them. Improving affinity, and ultimately empathy, creates emotional resonance, and as SEO is primarily about language, bringing the human to the fore has to be the centerpiece of effective implementation.
Of course we do all the standard boring technical stuff such as the following:
- Technical website audit
- Optimise crawl budget
- Mobile site speed analysis & audit
- Image optimisation
- Back link analysis & audit
But we excel on what is necessary to improve your overall search performance
Develop situational awareness:
- Define your audience, their questions their back story
- Map questions to search intent
Businesses are lens to focus outcomes, so we look at your competitor landscape:
- Define Share of voice
- Map gaps with highest potential for return
- Define low hanging fruit
- Map strengths & weaknesses as defined by sales funnel
Confidence in transparency
We harness a combination of skill sets, to enhance the overall language best suited to engage your audience to drive performance. Just like every customer journey is different, so is mapped according to moments that come to define the turns, so each business has its own unique set of challenges we work with. Whether you have a working knowledge of SEO or are a complete novice, we work to demystify to make plain our action plan.